Conversion and Lifecycle Lead
About the role (What you’ll be doing)
We’re looking for a Conversion and Lifecycle Lead to shape and own how Pilot/ Hims converts and retains patients through its digital experience.
This role will shape how thousands of patients experience Hims at the moments that matter most. From patient onboarding through ongoing engagement and retention, you’ll define the strategy and priorities across conversion, retention and cross-sell, ensuring we build clear, trustworthy, high-performing experiences that support patients to start and succeed in care.
Your core metrics will centre on conversion, retention, reactivation and long-term value (LTV). You’ll lead the team to identify opportunities, prioritise improvements, and deliver meaningful enhancements to the patient journey, raising the bar on quality, clarity, and performance across every key touchpoint.
You’ll lead the function and report directly to the General Manager, Hims Australia.
Key responsibilities
Own Hims’ conversion, retention and LTV strategy
Define and lead the roadmap across quiz flows, onboarding, lifecycle journeys, and key retention touchpoints, patient reactivation - tying experimentation directly to improvements in conversion, retention and LTV.
Lead the conversion and lifecycle function
Build, manage, and develop a high-performing team across CRO, CRM, product strategy and design. Set a clear bar for quality, pace, accountability, and impact.
Deeply understand the patient mindset
Go beyond surface metrics. Analyse behavioural data, speak to patients, map friction and motivation, and translate insight into clear, high-impact initiatives.
Build high-performing digital journeys
Partner closely with Engineering and Growth to deliver intuitive, trustworthy, and high-converting experiences across onboarding and ongoing engagement.
Drive disciplined experimentation and prioritisation
Establish testing frameworks, prioritisation logic, and reporting standards that ensure effort is focused on the highest-leverage opportunities.
Be accountable for performance outcomes
Own conversion, retention, and LTV metrics. Diagnose shifts quickly, make decisive trade-offs, and focus the team on what moves the needle.
About you
You’ll likely bring 8**+ years of experience** across CRO, CRM, retention or strategy in high-growth environments.
Strong candidates will demonstrate:
Experience owning both conversion and retention metrics at scale
Strong analytical ability and comfort owning core commercial metrics
Experience building and leading high-performing, cross-functional teams
Experience launching a developing features which customers love
Clear, structured communication with senior stakeholders
High standards for craft, clarity, and execution
You combine strategic thinking with hands-on leadership, and care deeply about building digital experiences that help people make confident healthcare decisions.
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
Here’s what makes joining Euc unique:
What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in Australia?
Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
Work where well-being matters - Experience catered wellness talks, exercise classes, Whoop to track your well-being, free barista coffees, funded social clubs, and quarterly rooftop parties.
Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.