General Manager - Mexico
Location:
- Remote - Mexico City, Mexico
About the Role:
Sardine is rapidly acquiring new customers and executing on an ambitious roadmap. Reporting directly to the Global Head of Expansion, the General Manager - Mexico will own Sardine's market strategy, revenue growth, and customer success in Mexico. This person will partner cross-functionally with Sales, Marketing, Product, Account Management, and Partnerships to establish Sardine as the leading fraud prevention platform in the market, build strategic relationships with banks and payment networks, and represent the voice of Mexican customers within the broader organization.
What you’ll be doing:
- Market Strategy & GTM Execution
- Define and prioritize Mexico market entry and expansion priorities based on regulatory readiness, fraud landscape, and addressable market size.
- Leverage Sardine's Sonar consortium network as a differentiator in prospect and partner conversations.
- Establish operational playbooks for how Sardine enters, scales, and retains customers in Mexico, and partner with regional Sales, Marketing, Product, and Account Management leaders on execution.
- Develop strategic relationships with Mexican banks, payment networks (e.g., SPEI, CoDi), and system integrators to accelerate distribution and reduce time-to-revenue.
- New Business Development & Prospecting
- Drive prospecting and pipeline generation for net-new opportunities with banks, fintechs, payment networks, and other target accounts in Mexico, leveraging support from BDR/SDR and marketing.
- Lead full-cycle sales: discovery, solution positioning, negotiation, and closing, with direct ownership of a new-logo quota.
- Build and maintain a target account list, and use your own network and relationships to open conversations with decision-makers at strategic prospects.
- Revenue & Pipeline Ownership
- Own Mexico's new logo and ARR targets, holding personal accountability for pipeline generation and quota attainment, in partnership with supporting teams — not just market-level oversight.
- Provide fraud expertise throughout the sales cycle to differentiate Sardine's platform against competitors.
- Customer Success & Retention
- Partner with Account Management on strategic enterprise accounts, executive business reviews, and expansion opportunities.
- Represent the voice of Mexican customers by translating customer feedback, fraud trends, and regional requirements into product and market strategy.
What you’ll need:
- 8+ years of experience in a Go to Market, Sales, General Management roles within fintech, payments, or fraud/risk technology, ideally with direct exposure to the Mexican market.
- Established network of relationships with banks, payment networks, regulators, and system integrators in Mexico.
- Proven track record of driving revenue growth and building go-to-market strategy in a new or scaling market.
- Deep understanding of Mexico's regulatory, compliance, and fraud landscape.
- Strong cross-functional leadership skills, with experience partnering across Sales, Marketing, Product, and Customer Success.
- Fluent in Spanish and English; willingness to travel within the region as needed.