Paid Social Manager
ABOUT THE ROLE
Ramp is in a critical phase of growth, and paid social is one of the fastest ways we reach new businesses. This role owns the day-to-day of Meta, LinkedIn, and TikTok ads: building campaigns, getting them live, and tuning them once they’re running. You’ll help set where budget flows, drive what we test next, and decide what gets killed. You’ll work alongside an experienced marketing team with the creative, analytical, and technical resources to deliver on ambitious growth goals. This is a key role in which you’ll be uniquely positioned to contribute to Ramp’s growth by helping operate some of our fastest-growing demand generation channels.
WHAT YOU'LL DO
- Help operate our paid Meta, LinkedIn, and TikTok programs, including hands-on campaign setup, targeting, budgets, tracking, QA, reporting, and daily optimization.
- Translate performance data into clear recommendations for creative, targeting, and testing.
- Own smaller campaigns and product launches end to end, from stakeholder alignment and briefing through build, deployment post-launch analysis, and reporting.
- Partner with creative strategists, designers, copywriters, product marketers, and analytics teams to bring campaigns to market.
- Develop structured testing plans across audiences, creative, messaging, formats, and placements
- Maintain strong operational standards across naming conventions, documentation, measurement, and campaign governance.
- Identify opportunities to improve workflows through templates, automation, and AI-enabled tools.
- Grow into channel planning and broader paid acquisition strategy.
WHAT YOU NEED
- 4+ years of experience managing paid social or performance marketing campaigns
- Deep hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
- A strong understanding of campaign structure, audience targeting, bidding, budgeting, tracking, attribution, and optimization
- Experience working across both creative testing and media execution
- Experience building repeatable campaign templates, operating systems, and AI-assisted workflows
- Ability to interpret performance data and turn it into clear, actionable decisions
- Strong project management skills and confidence owning initiatives from brief through launch
- Excellent attention to detail, particularly when building, trafficking, and QAing campaigns
- Comfort operating in a fast-paced, test-and-learn environment
- Strong cross-functional communication and stakeholder-management skills
- A proactive, ownership-oriented approach and an interest in growing into broader strategic responsibility
Nice-to-Haves
- Experience in paid social for B2B, SaaS, fintech, or financial products
- Experience leading integrated product or feature launches
- Knowledge of incrementality testing, experimentation frameworks, and measurement strategy
- Experience with landing-page testing and conversion-rate optimization
- Familiarity with marketing analytics, automation, and reporting tools
- A strong point of view on what makes paid creative effective across different platforms