Reseller Enablement Lead
About the team
Within GTM, the Partner Enablement team builds the programs, credentials, and learning infrastructure that allow Anthropic's ecosystem of system integrators, cloud providers, resellers, and technology partners to build deep Claude expertise and deliver successful customer outcomes at scale. We work cross-functionally across Partnerships, Sales, Applied AI, Product, Marketing, and Legal to make sure partner-facing programs are clear, consistent, and high-impact.
About the role
Anthropic is launching a global reseller program, and we are looking for a Reseller Enablement Lead to build the enablement motion that makes it work. You will design and launch reseller certification, training, and readiness programs alongside the program itself, starting in our first launch markets and scaling globally from there.
This is a build-and-run role. In the first months you will stand up the foundation from scratch: what a reseller needs to know to sell Claude well, how we certify that they know it, and how we deliver that across markets and languages. From there, you will own the motion as it grows, evolving content and modalities as the program's commercial structure matures, localizing for new regions, and using enablement to keep partner behavior aligned with how we want Claude sold.
You will be the single global owner for reseller enablement, scaling delivery through training networks rather than a large direct team. This is a highly cross-functional role working closely with Partnerships, Partner Programs, Partner Operations, Sales, Applied AI, and Certification to ensure reseller-facing programs land clearly and drive measurable outcomes.
Responsibilities
Define and own Anthropic's reseller enablement strategy, from launch in initial markets through global rollout
Own delivery of the message you build: present and deliver training directly to reseller sellers and leaders, and activate training partners so they carry it consistently at scale
Build the reseller curriculum and certification path from the ground up, covering commercial mechanics, program rules, platform and product fundamentals, and responsible use
Design repeatable programs across partner onboarding, sales readiness, recertification, and product launches, choosing modalities that fit how reseller sellers actually learn and what motivates them
Stand up localized delivery in launch markets, then extend the model to new regions through training networks and regional enablement teams
Work closely with Applied AI to translate technical concepts into clear, digestible content on Anthropic's models and products for a seller audience
Evolve enablement as the program evolves, keeping content current with changes to commercial structure, transaction rails, and program requirements
Use enablement as a governance lever, building content and reinforcement that keeps partner selling behavior on program and addresses drift when it appears
Enable Anthropic sellers and partner managers to co-sell and engage effectively with resellers
Partner cross-functionally with Partner Programs, Partner Operations, and Sales to align priorities and ensure consistent execution
Establish metrics and reporting to track reseller certification, activation, and contribution to registered pipeline and consumption
Build feedback loops that bring reseller insights back into program design, enablement, and GTM strategy
You may be a good fit if you
Have 7-10+ years of experience across partner enablement, partner programs, product marketing, with a clear track record of designing and owning programs end to end. Channel and Alliances experience is key, but must be accompanied with demonstrated program ownership.
Understand how resell and channel ecosystems work commercially, including deal registration, margin and rebate structures, partner tiering, and cloud marketplace motions
Have built and scaled partner enablement or certification programs from nothing to something in a high-growth technology environment
Think operationally and in systems, designing for scale across regions and languages rather than one-off efforts
Understand how to package enablement: which modality fits which audience, what motivates partner sellers, and how to structure a curriculum that produces real selling capability
Are a strong presenter and facilitator, able to deliver training credibly to partner audiences and equip others to deliver it the same way
Combine leadership and hands-on execution, equally comfortable setting strategy with executives and building the first version of a course yourself
Bring executive presence with partner and internal leadership, and the scrappiness to get things done in an ambiguous, fast-moving environment
Are an effective cross-functional operator who can drive alignment across complex organizations
Strong candidates may also have
Experience launching programs in a single region and then scaling them globally, including localization and in-market delivery
Experience building or running an authorized training partner or certified instructor network
Prior ownership of, or close partnership with, a technology certification program
Experience with resell motions in Japan, Korea, or other reseller-led markets
A track record connecting enablement activity to pipeline and revenue outcomes
Logistics
This role is based in London. We operate a hybrid model and expect regular time onsite with partners and at Anthropic offices. Expect roughly 30-35% travel, concentrated around launch windows and launch regions.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
£160,000—£215,000 GBP