Senior Paid Search Manager
This role owns paid search at Mews end to end, across every market we operate in. Paid search is one of our core acquisition channels, so the strategy, the budget decisions, and the performance against target all sit with one person rather than being split across an agency and a manager above them. The environment is genuinely complex: multiple markets, multiple languages, and a commercial motion running from small independent properties through to enterprise hotel groups.
You will set the direction and define what good looks like across those markets, then back every move with data. Day to day you will work closely with Data, Measurement, Finance, Brand, and Regional Marketing, which means search activity gets tied to real commercial priorities rather than optimised in isolation. Hospitality tech is a fast-moving category with unusual search behaviour across regions, and the person in this seat has the room to shape how Mews shows up in it.
What you would do
Own paid search strategy across all Mews markets: planning, execution, optimisation, testing, and reporting.
Hold performance against acquisition, revenue, ROI, and efficiency targets, and make the budget calls that follow.
Work with Product Marketing, Brand, Data, Finance, and Regional Marketing to align search activity with commercial priorities.
Build AI-assisted workflows into how search gets run here: query and creative analysis, ad copy generation and testing at scale, anomaly detection across markets, and documenting those workflows so the wider marketing team can use them.
Manage agency and platform relationships, and find growth through experimentation, automation, and new platform capabilities.
AI Fluency Level 3: in this role that means you have already changed how paid search work gets done, not just sped up your own tasks. You have built something repeatable, whether that is an AI-assisted process for keyword and query mining, creative iteration, or performance anomaly review, and handed it to others in a form they can actually run. It also means you check what the model gives you. When AI proposes a bid change, a negative keyword list, or a read on why CAC moved, you know how to test that claim against the data before it reaches a live budget.
For more information on AI fluency at Mews, please refer to AI Fluency at Mews: A Comprehensive Guide for Candidates on Confluence.
What you would bring
Deep working knowledge of Google Ads and Microsoft Ads: bidding strategies, attribution, conversion tracking, and web measurement are things you know well, not things you are still learning.
A clear record of improving paid search performance against measurable targets such as acquisition volume, CAC, or ROI.
Comfort with large datasets and the quantitative judgement to turn them into sound commercial decisions.
Experience with reporting and visualisation tools such as GA4, Looker, Tableau, or SQL, plus a solid grasp of measurement and experimentation methodology.
AI Fluency Level 3, or the equivalent hands-on experience applying AI to paid search or performance marketing work.
Nice to have
Experience with scripts or AI-enabled optimisation techniques applied directly to paid search.
Multi-market or multi-language campaign experience.
Exposure to a commercial motion spanning SMB through enterprise.
Spain
€51.000—€87.000 EUR
UK
£59,000—£99,000 GBP
Netherlands
€68.000—€97.000 EUR
France
€59.000—€91.000 EUR
Germany
€71.000—€91.000 EUR
United States
$105,000—$133,000 USD
Ireland
€69.000—€115.000 EUR
Canada
$110,000—$170,000 USD